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Join the kindness revolution.

Macy's Herald Square

Hey New York—kindness is taking center stage at Macy’s Herald Square. Stop by to build your bracelet stack, share your story, and show the city how you’re celebrating yourself with Little Words™. We’re so excited to meet you, connect, and spread some love—one meaningful word at a time.

  • Address 151 W 34th Street
    New York, NY 10001
  • Hours Monday-Sunday: 11am-8pm